The commercial application of illustrations
插画的商业应用
IP的商业价值——怪兽星球
《怪兽星球》凭借独特的多巴胺视觉美学与亲子共玩的探险基因，构建了横跨娱乐、教育、消费三大领域的沉浸式IP生态，其商业价值体现为：以“游戏+衍生品+线下体验”的多维变现网络覆盖儿童市场的刚需场景，通过跨界联名（母婴、智能硬件、文旅等）实现高频品牌曝光，同时以STEM教育内容深化用户长期黏性，兼具“寓教于乐”的社会价值与“亲子消费”的市场潜力，形成可持续裂变的家庭娱乐消费入口。
Monster Planet, with its unique dopamine visual aesthetics and adventure genes of parent-child play, has built an immersive IP ecosystem spanning entertainment, education, and consumption. Its commercial value is reflected in the multi-dimensional monetization network of "games+derivatives+offline experiences" covering the essential scenarios of the children's market, achieving high-frequency brand exposure through cross-border collaborations (mother and baby, smart hardware, cultural tourism, etc.), and deepening long-term user stickiness through STEM education content. It combines the social value of "education in entertainment" with the market potential of "parent-child consumption", forming a sustainable and fission oriented home entertainment consumption entrance.
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AI的商业价值——全力猫
“唐+潮玩”是一家以“国际化中国风”为核心的潮玩品牌，专注将传统文化元素（如唐纹、青花瓷）与现代潮流设计结合，推出盲盒、手办、数码配件等多元产品。通过线上电商（淘宝、亚马逊等）与线下快闪店覆盖全球市场，主打“年轻化国潮”，联名国际IP、打造限量款，以高性价比和沉浸式文化体验吸引海外Z世代，传递“中国制造”的文化自信与审美意蕴，让中国风成为全球潮玩新符号。
Tang+Trendplay "is a trendy toy brand with" international Chinese style "as its core, focusing on combining traditional cultural elements (such as Tang patterns and blue and white porcelain) with modern trendy design, and launching a variety of products such as blind boxes, figurines, and digital accessories. Through online e-commerce (Taobao, Amazon, etc.) and offline flash stores, it covers the global market, focuses on "young China-Chic", co names international IP, creates limited edition, attracts overseas Generation Z with high cost performance and immersive cultural experience, conveys cultural confidence and aesthetic connotation of "Made in China", and makes Chinese style a new symbol of global fashion.
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谷仓APP—— “囤你所爱，次元无界”
**谷仓APP**是一款专为二次元爱好者打造的一站式生活服务平台，集正版漫画在线阅读、限量周边商城、热门漫展票务、同城Cosplay活动于一体，独创“谷迷”社群体系，连接同好交流与商家优惠，以“囤你所爱，次元无界”为核心理念，为用户提供从内容消费到线下社交的全场景二次元体验，让热爱不止于收藏，更成为打破次元壁的生活方式。
**Barn APP * * is a one-stop life service platform specially built for anime lovers. It integrates online reading of genuine comics, limited surrounding malls, popular exhibition tickets, and local cosplay activities. It creates an original "valley fan" community system, connects peer exchanges and business discounts, and provides users with a full scene anime experience from content consumption to offline social networking with the core concept of "hoarding what you love, and the second dimension has no boundaries", making love more than collection, and becoming a lifestyle that breaks the second dimension wall.
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积目APP——用积目找搭子，精准又省力！
是一款专为Z世代打造的社交生态平台，以“兴趣社交+线下破冰”为核心，深度融合同城活动、潮流交易与滑动匹配功能，为用户提供从线上互动到线下约玩的闭环体验。通过AA制活动、潮品面交等真实场景，化解社交尴尬，让年轻人以兴趣为纽带自然结识同频伙伴，同时开辟二手变现、活动组队的多元玩法。
It is a social ecosystem platform specially designed for Generation Z, with "interest based social+offline ice breaking" as its core, deeply integrating local activities, trendy transactions, and sliding matching functions, providing users with a closed-loop experience from online interaction to offline play. Through real-life scenarios such as AA events and trendy face-to-face interactions, social awkwardness can be resolved, allowing young people to naturally meet like-minded partners through their interests. At the same time, diversified gameplay such as second-hand monetization and event team building can be opened up.
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幽默的商业价值——“没有人能拒绝会心一笑的广告”
漫画以视觉叙事与幽默基因重塑商业逻辑，通过情感共鸣降低用户心理防御，在信息过载时代构建高效认知通道。教育领域，漫画使知识留存率提升63%；营销场景，动态条漫可将广告点击率提高220%，同时以社交货币属性驱动裂变传播；品牌建设方面，IP化漫画角色使消费者好感度提升58%，并延长营销记忆至11个月。结合AR、AI技术，漫画正进化为元宇宙时代的交互接口，在工业、医疗、金融等领域释放潜力——从降低老年用户理财认知门槛到提升儿童医疗配合度，漫画以“低门槛高粘性”的特质，成为连接商业价值与社会效用的超级媒介。
Comics reshape business logic through visual storytelling and humorous genes, reducing users' psychological defenses through emotional resonance, and building efficient cognitive channels in the era of information overload. In the field of education, comics have increased knowledge retention rates by 63%; In marketing scenarios, dynamic banner ads can increase ad click through rates by 220%, while driving viral propagation through social currency attributes; In terms of brand building, IP based comic characters have increased consumer favorability by 58% and extended marketing memory to 11 months. Combining AR and AI technologies, comics are evolving into an interactive interface for the metaverse era, unleashing potential in industries such as healthcare and finance. From lowering the financial awareness threshold for elderly users to improving children's medical cooperation, comics, with their "low threshold and high stickiness," have become a super medium that connects commercial value and social utility.
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故事的魅力——有趣的故事更容易植入软文
漫画以视觉叙事与幽默基因重塑商业逻辑，通过情感共鸣降低用户心理防御，在信息过载时代构建高效认知通道。教育领域，漫画使知识留存率提升63%；营销场景，动态条漫可将广告点击率提高220%，同时以社交货币属性驱动裂变传播；品牌建设方面，IP化漫画角色使消费者好感度提升58%，并延长营销记忆至11个月。结合AR、AI技术，漫画正进化为元宇宙时代的交互接口，在工业、医疗、金融等领域释放潜力——从降低老年用户理财认知门槛到提升儿童医疗配合度，漫画以“低门槛高粘性”的特质，成为连接商业价值与社会效用的超级媒介。
Comics reshape business logic through visual storytelling and humorous genes, reducing users' psychological defenses through emotional resonance, and building efficient cognitive channels in the era of information overload. In the field of education, comics have increased knowledge retention rates by 63%; In marketing scenarios, dynamic banner ads can increase ad click through rates by 220%, while driving viral propagation through social currency attributes; In terms of brand building, IP based comic characters have increased consumer favorability by 58% and extended marketing memory to 11 months. Combining AR and AI technologies, comics are evolving into an interactive interface for the metaverse era, unleashing potential in industries such as healthcare and finance. From lowering the financial awareness threshold for elderly users to improving children's medical cooperation, comics, with their "low threshold and high stickiness," have become a super medium that connects commercial value and social utility.
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由捏捏衍生的IP——软到想捏的解压材质
“果兹”是一个专注于**慢回弹材质解压玩具**的原创IP衍生品品牌，其产品以柔软触感、高回弹性和趣味造型为核心特色，深度融合情绪疗愈理念与潮流收集文化。涵盖仿真食物、水果、人物主题等造型，并注重手感差异化（如超软技术、水感/泥感体验）与把玩趣味性。其衍生品设计兼具装饰性与互动性与实用性，目前开发了硅胶水杯、橡皮、抱枕、钥匙链等。
Guozi "is an original IP derivative brand specializing in * * slow rebound material decompression toys * *. Its products are characterized by soft touch, high resilience, and fun styling, deeply integrating emotional healing concepts and trendy collection culture. Covering simulated food, fruit, character themes, and emphasizing differentiated tactile sensations (such as ultra soft technology, water/mud sensation experience) and fun to play with. Its derivative design combines decoration, interactivity, and practicality. Currently, it has developed silicone water bottles, erasers, pillows, keychains, and more.
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文具专题IP品牌——写出的笔记都是香香的面包味
“知食分子”文具品牌推出的“吃货”IP系列文具，以“美食造型”为核心创意，将日常食物如便当、剉冰、面包等转化为极具趣味与疗愈感的文具产品。品牌通过拟真设计与情感化叙事，让文具成为连接美食文化与日常生活的创意载体，成功在“疗愈经济”中占据独特定位。
The "Foodie" IP series stationery launched by the "Zhishi numerator" stationery brand, with "food styling" as its core creative concept, transforms everyday foods such as bento boxes, shaved ice, bread, etc. into highly interesting and healing stationery products. Through realistic design and emotional storytelling, the brand has made stationery a creative carrier that connects food culture with daily life, successfully occupying a unique position in the "healing economy".
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京剧花旦IP——对文化传承意想不到的改造
“京剧花旦”潮流IP衍生品是传统文化与当代消费美学融合的创新实践，其代表作品如德艺文创联合福建京剧院推出的《如梦姚蹁跹》系列。该IP以京剧旦角艺术为核心，将花旦的经典服饰、妆容、身段等元素与潮玩设计语言结合，通过盲盒、数字艺术品等形式重新诠释。
The trend IP derivative of "Peking Opera Huadan" is an innovative practice that integrates traditional culture with contemporary consumer aesthetics. Its representative works include the "Dreamlike Yao Tiao Pian" series launched by Deyi Cultural and Creative in collaboration with Fujian Peking Opera Theater. This IP focuses on the art of Peking Opera Dan roles, combining classic costumes, makeup, body movements, and other elements of Hua Dan with trendy design language, reinterpreting them through blind boxes, digital artworks, and other forms.
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敦煌飞天文创IP——千年丝路与“年轻”文化的碰撞
敦煌博物馆文创设计巧妙融合千年丝路艺术与当代美学，将莫高窟壁画中的飞天、藻井、九色鹿等瑰丽元素，与现代生活用品、潮流配饰、文具等载体相结合。让沉淀于壁画的佛教故事、西域纹样以丝巾、盲盒、咖啡杯等形态走入日常，成为“可带走的敦煌艺术”，实现了文化保护与创新的双向赋能。
The cultural and creative design of Dunhuang Museum cleverly integrates the millennium Silk Road art with contemporary aesthetics, combining the magnificent elements of flying sky, coffered ceiling, and nine colored deer in the Mogao Grottoes murals with modern daily necessities, trendy accessories, stationery, and other carriers. By incorporating Buddhist stories and Western region patterns that have settled in murals into daily life in the form of scarves, blind boxes, coffee cups, and other forms, it has become a 'portable Dunhuang art', achieving a dual empowerment of cultural protection and innovation.
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一只猫——IP形象及衍生品设计
一只猫是为潮玩商品店定制的系列文具用品IP，现代小学生特别喜欢集卡和收集自己喜爱的IP，比起便宜、实用性，他们更倾向于搜集关于这个IP形象的相关产品。这个一只猫的衍生品就是用在贴纸、便签、作业本、日历等学习用品包装上，加上抢眼鲜明的配色，更贴合儿童心理学。文具店的门口还可摆放此IP的海报、易拉宝和拍照道具，非常适合在商城门店门口进行摆放。
A cat is an IP for stationery products designed for trendy toy stores. Modern elementary school students particularly enjoy collecting cards and merchandise featuring their favorite IPs. Rather than prioritizing affordability or practicality, they are more inclined to gather products related to these IP characters. The merchandise of this cat IP includes items like stickers, sticky notes, composition notebooks, and calendars, all packaged with eye-catching and vibrant color schemes that align well with child psychology. Additionally, posters, pull-up banners, and photo props featuring this IP can be displayed at the entrance of stationery stores, making them perfect for placement in shopping mall outlets.
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泉州文创设计——关二爷IP形象
文创品牌的主题为“泉都是爱”，要求把关二爷做成IP形象，并且要结合现代元素、青年文化、适用性等原则进行创意设计，设计过程为：先大量做发散绘制，再从所有的灵感草图里面选出非常贴近亮点元素，再把这些亮点元素整合到一起，集装成新的形象。其步骤是发散——拆解——重构的过程。一般情况下用这种方法甲方都会觉得贴谱，本人也是经常用到这种方法屡试不爽。定了大方向后就逐步细化——改进——优化的过程，最终到甲方满意为止。
The theme of the cultural and creative brand is "All of Quan is Love." The requirement is to transform Guan Er Ye into an IP character, incorporating modern elements, youth culture, and practicality as guiding principles for creative design. The design process involves: initially generating a wide range of sketches, then selecting the most relevant highlights from all inspiration drafts, followed by integrating these highlights to create a new character. The steps follow a pattern of divergence—deconstruction—reconstruction. Generally, clients find this approach well-aligned with their expectations, and I frequently employ it with consistent success. After establishing the broad direction, the process gradually refines—improves—optimizes until the client is fully satisfied.
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辣椒财财——火锅餐饮店的吉祥物设计
重庆火锅多以辣文明天下，特别是到重庆旅游过的小伙伴必须要尝试到重辣口味的锅底。一家火锅店的老板非常别出心裁，他以吉祥物的形象为主要展示元素，把店面装饰的温馨、有趣、可爱，吸引了很多外地游客和本地吃客，很难拒绝这么别处心裁的“吉祥”就餐环境的就餐体验到底是什么样子的？店里环境包括菜单、桌面立式海报、墙面装饰、纸巾、员工服装都印有“财财”的形象。
Chongqing hotpot is renowned for its spiciness, especially for those who have traveled to Chongqing—trying the intensely spicy broth is a must. A hotpot restaurant owner took an exceptionally creative approach, using mascot imagery as the primary design element to decorate the store in a warm, fun, and adorable manner, attracting many out-of-town tourists and local food enthusiasts. What exactly does the dining experience in such a uniquely designed "auspicious" environment look like? The restaurant's ambiance includes menus, tabletop vertical posters, wall decorations, napkins, and staff uniforms all featuring the image of "Cai Cai.".
